Good question. I think blogging becomes social media when the blogging network makes it easy to read and comment at other blogs - that would have been whenever LJ added its Reading page.
After all, Twitter is a microblogging platform, and one could argue that Facebook - like its predecessor, MySpace - is a blogging platform also, with its status updates. When Mark Zuckerburg co-created Facebook, he was obviously paying attention to what LiveJournal did successfully.
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Good question. I think blogging becomes social media when the blogging network makes it easy to read and comment at other blogs - that would have been whenever LJ added its Reading page.
After all, Twitter is a microblogging platform, and one could argue that Facebook - like its predecessor, MySpace - is a blogging platform also, with its status updates. When Mark Zuckerburg co-created Facebook, he was obviously paying attention to what LiveJournal did successfully.