I think the process of going from hating to obsessing over Tumblr was almost like remaking my brain? Once I figured out tags and notes, then got a little popular and started jonesing for notes and comments, it really took over my mind and provided this constant high. It was overwhelming and really too much, but the stimulation was also unbearable to get away from. It says something that my DW use almost completely died down during this time--it's like I had one mode for Tumblr's pace and another for DW's and never the twain shall meet.

That's one of the great things about Tumblr, that a post can circulate and even fans of small fandoms can connect with each other and get known. I've seen content from other small fandoms circulate on Tumblr too that I would have had a hard time finding anywhere else. That effect becomes a bit overwhelming on big fandoms which are already fairly well-connected. It's why I believe Pillowfort is doing something worthwhile by recreating Tumblr's reblog and tag systems while hopefully curbing Tumblr's worst impulses.